HALF-DAY WORKSHOP FOR TECH FOUNDERS

Find the Customer Problem Worth Building Your Startup Around

A practical workshop for tech founders who need clearer customer demand, stronger commercial direction, and evidence that people will pay.

Reserve Your Place

Date TBA

Time 10:00 am–2:00 pm

Location Haymarket, Sydney

THE COMMERCIAL RISK

Stop building in the dark.

The biggest cost for tech founders is building before proving that the right customer has a serious problem, sees real value in the solution, and will pay to solve it.

More features, better technology, more marketing, or more funding will not solve the wrong commercial problem.

Commercial bottleneck → First customer → Costly problem → Market proof

IN THIS WORKSHOP

Focus on the three decisions that cost founders the most.

Identify the commercial bottleneck

Find the one issue limiting progress: customer clarity, demand, offer, sales conversations, conversion, retention, or revenue.

Outcome: Know what to solve next.

Choose your first customer segment

Define the customer most likely to have the problem, hold budget, act soon, and become an early customer, case study, or referral.

Outcome: Stop trying to sell to everyone.

Define the costly problem

Test whether the problem creates enough pain, urgency, frequency, budget, and measurable value for a customer to pay to solve it.

Outcome: Build around a problem worth paying for.

YOU WILL LEAVE WITH

Your Founder Demand Map

A practical one-page plan to guide your next customer conversations, product decisions, and commercial priorities.

Your 90-day traction goal
Your commercial bottleneck
Your first-customer profile
Your costly problem statement
Your next customer-validation action
Your seven-day traction plan

WHO THIS IS FOR

Built specifically for tech founders seeking customer proof.

This workshop is for founders who want to reduce the risk of building the wrong product, targeting the wrong customer, or spending months pursuing growth without clear commercial traction.

Founders with an idea, prototype, MVP, or early-stage product

SaaS, AI, app, platform, marketplace, and automation founders

Technical founders who need stronger commercial clarity

Founders with early users but slow, inconsistent, or unclear sales

Startup teams preparing for customer growth, partnerships, or funding

Founders who want practical customer-validation action, not theory

LIMITED PLACES FOR TECH FOUNDERS

Find the customer. Prove the problem. Build with confidence.

Bring your startup idea, prototype, MVP, or current growth challenge. Leave with a clearer customer focus, a commercially meaningful problem, and a practical seven-day validation plan.